Regional riches

Excellence in winemaking.

Seppelt Wines arise from more than 165 years of expertise, an exceptional collection of vineyards and an approach to winemaking that pairs time-honoured and modern techniques.

With all of their vineyards proudly located in regional Victoria, it has never been as important to show our support by backing brands such as Seppelt.

Their world-class product is lovingly brought to life by the people in these local communities where they have created employment and promoted the regions for decades.

The foundations of Seppelt were laid in 1851 when Joseph Seppelt establishedSeppeltsfield in the Barossa Valley. On the other side of the country, young Frenchman Jean Pierre Trouette followed the gold rush to Victoria and formed a partnership with Anne Marie Blampied and her brother, Emile.

They established the first vines in the Grampians region with the historic St Peters vineyard in 1863. By 1867, their estate had grown to 50,000 vines. The Great Western winery was founded by Joseph Best in 1865. He commissioned local gold miners to tunnel the underground cellars that became known as The Drives.

The winery was later purchased by Ballarat businessman Hans Irvine, who began the tradition of Seppelt Sparkling wines in 1890 when he employed Frenchman Charles Pierlot from Champagne to commence Methode Champenoise sparkling wines in Australia. These sparkling wines became legendary in Australia, sweeping the show circuit from the 1940s to the 1960s, earning a reputation as Australia's most-awarded sparkling wine.

Benno Seppelt took ownership of the winery in 1918 and put Great Western on the map, not only with the magnificent sparkling wines but also exceptional table wines, particularly Shiraz. Legendary winemaker Colin Preece took over in 1932 and pursued excellence in winemaking for the
next three decades.


In 1982 Seppelt became Australia's largest wine brand and has continued to be an iconic Australian producer ever since.


All proudly located in regional Victoria, the vineyards are individually managed to achieve perfect ripeness and balance. Patience, skill and dedication are employed to deliver grapes of the highest quality, with winemakers such as Senior Winemaker Adam Carnaby striving for excellence as well as innovation.

Adam believes that each wine should show the personality of a vineyard, as explored below. In a year where our travel and tourism opportunities have been restricted, it will be more crucial than ever that we visit our regional areas when restrictions lift in order to support these communities. Until then we can support regional Victoria via a great State Government initiative, Click for Vic.

Click for Vic allows you to buy online direct from the chefs, artisans, makers and creators across Melbourne and Victoria.


The birthplace of Australia’s celebrated sparkling red wine style, the Grampians region has a longstanding viticultural tradition dating back to the 1850s gold rush, making this amongst the oldest continuously producing wine districts in Australia. The historic Seppelt St Peters vineyard was first established here in 1863 and re-planted in 1962 to a uniquely special Shiraz clone that forms the basis of the wine today, with the first St Peter’s Shiraz crafted in 1964, 55 years ago.

An area of spectacular natural beauty, the Grampians also enjoys a cool, dry climate with cold nights where vines benefit from a long, slow ripening season. Soils consist of free draining grey sands and richer loams over red-brown clay broken up by shale.

Seppelt Great Western winery lies in the centre of the Grampians region, and the flagship Shiraz shows signature spice and perfume for which the area is renowned. Seppelt Moyston cabernet sauvignon also reveals distinct varietal typicity that is unmistakably Grampians.


Grounded in ancient red earth surrounded by grazing country and ironbark bushland on the northern side of the Great Dividing Range, it is this long band of volcanic red soil winding up to the Mount Camel Ridge that is the secret of the Heathcote Shiraz. The naturally fertile, rust-coloured Cambrian earth is over 100 million years old.

The region enjoys a temperate continental climate moderated by cool winds tunnelling down the range. The result is deeply coloured, rich and seductive wine.

While vines were planted in the region as early as 1858, viticulture in Heathcote took off more recently. Rocketing to fame as one of the best Shiraz growing regions in Australia, more than 1300 hectares of vine now stretch across the district.

Seppelt’s Mt Ida and Coppermine vineyards at Heathcote are dedicated to premium Shiraz.


Stretching down the coast from prime merino and cattle country of the Western Victorian hinterland, Henty is amongst the coolest and southernmost wine regions of mainland Australia. Swept with chilly Antarctic winds from the Southern Ocean, this extreme climate means the area is cold and overcast for much of the year.

The maritime influence offers protection from frost, and soils vary from fertile black volcanics to red-brown clays. Seppelt pioneered cool climate viticulture with the establishment of the Drumborg vineyard at Henty in 1964.

The groundbreaking vineyard was planted with the express purpose of providing the highest quality sparkling wine grapes. Classic Chardonnay, Pinot Noir and Pinot Meunier are grown there, which along with Pinot Grigio enjoy a reputation as some of Australia’s finest cool climate, single-vineyard wines.

Its popular Jaluka Chardonnay was first bottled in the region in 1999.

Shop the Marketplace

Explore the very best in food, drink, styling and entertaining offerings.